We operate under a set of guiding principles, which underpin all of our business decisions and allow us to remain focused in an ever-changing landscape.
Our practices must be sustainable to ensure we are here well into the future; which means respecting the environment in which we live and work and constantly improving our country and our knowledge of our surroundings.
Quality is our key focus when making decisions. If the quality of our product would be compromised by a decision, we look for an alternative solution.
The genetics we select are of the highest quality - with no exceptions. Quite simply: without the best genetics you can't produce the best beef.
Our team of Angus beef enthusiasts respect our cattle as much as each other and our husbandry methods are based on the welfare of our animals.
We will continue to build strong partnerships within the beef industry at all stages of the supply chain.